{"id":2997,"date":"2025-05-21T12:29:08","date_gmt":"2025-05-21T09:29:08","guid":{"rendered":"https:\/\/www.redhost.gr\/?p=2997"},"modified":"2026-01-18T15:07:13","modified_gmt":"2026-01-18T13:07:13","slug":"kataskeyi-eshop-ti-prepei-na-gnorizete","status":"publish","type":"post","link":"https:\/\/www.redhost.gr\/en\/kataskeyi-eshop-ti-prepei-na-gnorizete\/","title":{"rendered":"Building an Eshop \u2013 What you need to know before you start"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2997\" class=\"elementor elementor-2997\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a88018 e-flex e-con-boxed e-con e-parent\" data-id=\"8a88018\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-09ca900 elementor-widget elementor-widget-text-editor\" data-id=\"09ca900\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"150\" data-end=\"466\">The creation of an <strong data-start=\"168\" data-end=\"190\">a Successful Eshop<\/strong> It's not just a matter of aesthetics. It is a strategic process that combines technology, user experience and digital marketing. If you are thinking of entering the world of e-commerce, you will find below <strong data-start=\"398\" data-end=\"466\">Everything you need to know before you start building an eshop.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f54fe2d elementor-widget-divider--separator-type-pattern elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f54fe2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;none&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 20 16&#039; fill=&#039;none&#039; stroke=&#039;black&#039; stroke-width=&#039;1&#039; stroke-linecap=&#039;square&#039; stroke-miterlimit=&#039;10&#039;%3E%3Cg transform=&#039;translate(-12.000000, 0)&#039;%3E%3Cpath d=&#039;M28,0L10,18&#039;\/%3E%3Cpath d=&#039;M18,0L0,18&#039;\/%3E%3Cpath d=&#039;M48,0L30,18&#039;\/%3E%3Cpath d=&#039;M38,0L20,18&#039;\/%3E%3C\/g%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-157105e elementor-widget elementor-widget-heading\" data-id=\"157105e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What's your audience?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7925f6f elementor-widget elementor-widget-text-editor\" data-id=\"7925f6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"509\" data-end=\"584\">Before you build your eshop, you need to know <strong data-start=\"557\" data-end=\"581\">Who are you addressing?<\/strong>.<\/p><ul data-start=\"585\" data-end=\"725\"><li class=\"\" data-start=\"585\" data-end=\"617\"><p class=\"\" data-start=\"587\" data-end=\"617\">Are they professionals or individuals?<\/p><\/li><li class=\"\" data-start=\"618\" data-end=\"676\"><p class=\"\" data-start=\"620\" data-end=\"676\">Are they looking for value-for-money products or premium quality?<\/p><\/li><li class=\"\" data-start=\"677\" data-end=\"725\"><p class=\"\" data-start=\"679\" data-end=\"725\">Do they use more phones or computers?<\/p><\/li><\/ul><p class=\"\" data-start=\"727\" data-end=\"814\"><strong data-start=\"727\" data-end=\"814\">The better you know your audience, the more targeted you will set up the store.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58371ed elementor-widget elementor-widget-heading\" data-id=\"58371ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Platform: WooCommerce, Shopify or something else?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57c3e8b elementor-widget elementor-widget-text-editor\" data-id=\"57c3e8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Choosing the platform is critical.<\/p><table style=\"border-collapse: initial; border-spacing: 20px; border: 1px solid #cf2127; width: 100%;\"><thead><tr><th><span style=\"color: #000000;\"><strong>Platform<\/strong><\/span><\/th><th><span style=\"color: #000000;\"><strong>Advantages<\/strong><\/span><\/th><th><span style=\"color: #000000;\"><strong>Disadvantages<\/strong><\/span><\/th><\/tr><\/thead><tbody><tr><td><strong>WooCommerce<\/strong><\/td><td>Flexibility, perfect for WordPress, no subscription<\/td><td>Requires technical support<\/td><\/tr><tr><td><strong>Shopify<\/strong><\/td><td>Easy to use, built-in functions<\/td><td>Monthly subscription, custom restrictions<\/td><\/tr><tr><td><strong>Custom solution<\/strong><\/td><td>Absolute adjustment<\/td><td>Higher cost &amp; development time<\/td><\/tr><\/tbody><\/table><p><br \/>If you want <strong>full control and scalability<\/strong>, the <strong>WooCommerce<\/strong> It's an excellent choice.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84b4340 elementor-widget elementor-widget-heading\" data-id=\"84b4340\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How many and what products will you sell?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7e050b elementor-widget elementor-widget-text-editor\" data-id=\"c7e050b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"1586\" data-end=\"1665\">The structure of the eshop is influenced by the <strong data-start=\"1623\" data-end=\"1633\">number<\/strong> and the <strong data-start=\"1641\" data-end=\"1650\">species<\/strong> products.<\/p><ul data-start=\"1667\" data-end=\"1800\"><li class=\"\" data-start=\"1667\" data-end=\"1714\"><p class=\"\" data-start=\"1669\" data-end=\"1714\">Small shop (10\u201350 products) \u2192 simple setup<\/p><\/li><li class=\"\" data-start=\"1715\" data-end=\"1800\"><p class=\"\" data-start=\"1717\" data-end=\"1800\">Large store (100+ products) \u2192 requires categorisation, filters, bulk management<\/p><\/li><\/ul><p class=\"\" data-start=\"1802\" data-end=\"1823\">You need to anticipate:<\/p><ul data-start=\"1824\" data-end=\"1933\"><li class=\"\" data-start=\"1824\" data-end=\"1857\"><p class=\"\" data-start=\"1826\" data-end=\"1857\"><strong data-start=\"1826\" data-end=\"1857\">Product descriptions with SEO<\/strong><\/p><\/li><li class=\"\" data-start=\"1858\" data-end=\"1885\"><p class=\"\" data-start=\"1860\" data-end=\"1885\"><strong data-start=\"1860\" data-end=\"1885\">Quality photographs<\/strong><\/p><\/li><li class=\"\" data-start=\"1886\" data-end=\"1933\"><p class=\"\" data-start=\"1888\" data-end=\"1933\"><strong data-start=\"1888\" data-end=\"1933\">Variety of variations (e.g. size, colour)<\/strong><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4058c7c elementor-widget elementor-widget-heading\" data-id=\"4058c7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Payments and shipments<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-155864a elementor-widget elementor-widget-text-editor\" data-id=\"155864a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"1974\" data-end=\"2028\">Before the store goes live, you must have set up:<\/p><ul data-start=\"2030\" data-end=\"2183\"><li class=\"\" data-start=\"2030\" data-end=\"2095\"><p class=\"\" data-start=\"2032\" data-end=\"2095\"><strong data-start=\"2032\" data-end=\"2051\">Online payments<\/strong> by card (e.g. Viva Wallet, Stripe, Paypal)<\/p><\/li><li class=\"\" data-start=\"2096\" data-end=\"2114\"><p class=\"\" data-start=\"2098\" data-end=\"2114\"><strong data-start=\"2098\" data-end=\"2114\">Cash on delivery<\/strong><\/p><\/li><li class=\"\" data-start=\"2115\" data-end=\"2183\"><p class=\"\" data-start=\"2117\" data-end=\"2183\"><strong data-start=\"2117\" data-end=\"2136\">Mission expenses<\/strong>, depending on weight, geographical area, or vouchers<\/p><\/li><\/ul><p class=\"\" data-start=\"2185\" data-end=\"2277\">Don't forget to give <strong data-start=\"2208\" data-end=\"2239\">clear return policies<\/strong>. Transparency increases trust.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf3fe23 elementor-widget elementor-widget-heading\" data-id=\"bf3fe23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mobile-first experience<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d99e1c5 elementor-widget elementor-widget-text-editor\" data-id=\"d99e1c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"2317\" data-end=\"2477\">Above <strong data-start=\"2329\" data-end=\"2348\">70% users<\/strong> They make purchases on mobile.<br data-start=\"2377\" data-end=\"2380\" \/>Your eshop <strong data-start=\"2393\" data-end=\"2477\">it must load quickly, be easy to navigate and fully responsive.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e0c710 elementor-widget elementor-widget-heading\" data-id=\"3e0c710\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SEO &amp; speed = sales<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afd4820 elementor-widget elementor-widget-text-editor\" data-id=\"afd4820\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"2521\" data-end=\"2603\">Having a beautiful shop <strong data-start=\"2554\" data-end=\"2568\">not enough<\/strong>. They have to find you on Google.<\/p><ul data-start=\"2605\" data-end=\"2772\"><li class=\"\" data-start=\"2605\" data-end=\"2637\"><p class=\"\" data-start=\"2607\" data-end=\"2637\"><strong data-start=\"2607\" data-end=\"2637\">SEO-friendly URLs &amp; titles<\/strong><\/p><\/li><li class=\"\" data-start=\"2638\" data-end=\"2682\"><p class=\"\" data-start=\"2640\" data-end=\"2682\"><strong data-start=\"2640\" data-end=\"2682\">Product descriptions with keywords<\/strong><\/p><\/li><li class=\"\" data-start=\"2683\" data-end=\"2714\"><p class=\"\" data-start=\"2685\" data-end=\"2714\"><strong data-start=\"2685\" data-end=\"2714\">Page loading speed<\/strong><\/p><\/li><li class=\"\" data-start=\"2715\" data-end=\"2772\"><p class=\"\" data-start=\"2717\" data-end=\"2772\"><strong data-start=\"2717\" data-end=\"2734\">Schema Markup<\/strong> for better visibility in results<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee6d6d1 elementor-widget elementor-widget-heading\" data-id=\"ee6d6d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marketing &amp; post-construction support<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4142ea2 elementor-widget elementor-widget-text-editor\" data-id=\"4142ea2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"2832\" data-end=\"2899\">Creating an e-shop is the first step. To perform, you need:<\/p><ul data-start=\"2901\" data-end=\"3048\"><li class=\"\" data-start=\"2901\" data-end=\"2922\"><p class=\"\" data-start=\"2903\" data-end=\"2922\"><strong data-start=\"2903\" data-end=\"2922\">Email marketing<\/strong><\/p><\/li><li class=\"\" data-start=\"2923\" data-end=\"2951\"><p class=\"\" data-start=\"2925\" data-end=\"2951\"><strong data-start=\"2925\" data-end=\"2951\">Social Media Campaigns<\/strong><\/p><\/li><li class=\"\" data-start=\"2952\" data-end=\"3000\"><p class=\"\" data-start=\"2954\" data-end=\"3000\"><strong data-start=\"2954\" data-end=\"3000\">Interface with Google Shopping \/ Meta Shops<\/strong><\/p><\/li><li class=\"\" data-start=\"3001\" data-end=\"3048\"><p class=\"\" data-start=\"3003\" data-end=\"3048\"><strong data-start=\"3003\" data-end=\"3048\">Statistics &amp; Analytics for optimization<\/strong><\/p><\/li><\/ul><p class=\"\" data-start=\"3050\" data-end=\"3148\">And of course, <strong data-start=\"3062\" data-end=\"3091\">continuous technical support<\/strong> for updates, adding new features and security.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c881cd elementor-widget-divider--separator-type-pattern elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8c881cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;none&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 20 16&#039; fill=&#039;none&#039; stroke=&#039;black&#039; stroke-width=&#039;1&#039; stroke-linecap=&#039;square&#039; stroke-miterlimit=&#039;10&#039;%3E%3Cg transform=&#039;translate(-12.000000, 0)&#039;%3E%3Cpath d=&#039;M28,0L10,18&#039;\/%3E%3Cpath d=&#039;M18,0L0,18&#039;\/%3E%3Cpath d=&#039;M48,0L30,18&#039;\/%3E%3Cpath d=&#039;M38,0L20,18&#039;\/%3E%3C\/g%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40deec4 elementor-widget elementor-widget-heading\" data-id=\"40deec4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68af62a elementor-widget elementor-widget-text-editor\" data-id=\"68af62a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"3172\" data-end=\"3339\">H <strong data-start=\"3174\" data-end=\"3211\">Build a successful eshop<\/strong> It's not just a technical project. It is one <strong data-start=\"3255\" data-end=\"3281\">business decision<\/strong> which requires planning, good partners and strategy.<\/p><p class=\"\" data-start=\"3341\" data-end=\"3521\">If you need help getting started with safety, trust and experience, <strong data-start=\"3414\" data-end=\"3428\">RedHost<\/strong> We stand by you every step of the way.<\/p><p class=\"\" data-start=\"3341\" data-end=\"3521\">\u2047 <a class=\"cursor-pointer\" href=\"https:\/\/www.redhost.gr\/en\/zitiste-prosfora\/\" target=\"_new\" rel=\"noopener\" data-start=\"3467\" data-end=\"3521\">Request a quote now<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5104352 elementor-widget elementor-widget-html\" data-id=\"5104352\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div style=\"background-color: #cf2127; padding: 20px; border-radius: 12px; text-align: center;\">\n  <h3 style=\"color: #fff;\">Start your own Eshop with RedHost<\/h3>\n  <p style=\"color: #fff;\">Ask now for a free offer and create a professional eshop that sells!<\/p>\n  <a href=\"https:\/\/www.redhost.gr\/en\/epikoinonia\/\" style=\"display: inline-block; padding: 12px 25px; background-color: #000; color: #fff; text-decoration: none; border-radius: 6px; margin-top: 15px; margin-bottom:30px;\">REQUEST A QUOTE<\/a>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Are you thinking of entering the world of e-commerce? Find everything you need to know before you start building an eshop.<\/p>","protected":false},"author":3,"featured_media":3053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[76],"tags":[],"class_list":["post-2997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kataskeyi-istodelidon-eshop"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.redhost.gr\/en\/wp-json\/wp\/v2\/posts\/2997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.redhost.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.redhost.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.redhost.gr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.redhost.gr\/en\/wp-json\/wp\/v2\/comments?post=2997"}],"version-history":[{"count":5,"href":"https:\/\/www.redhost.gr\/en\/wp-json\/wp\/v2\/posts\/2997\/revisions"}],"predecessor-version":[{"id":3918,"href":"https:\/\/www.redhost.gr\/en\/wp-json\/wp\/v2\/posts\/2997\/revisions\/3918"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.redhost.gr\/en\/wp-json\/wp\/v2\/media\/3053"}],"wp:attachment":[{"href":"https:\/\/www.redhost.gr\/en\/wp-json\/wp\/v2\/media?parent=2997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.redhost.gr\/en\/wp-json\/wp\/v2\/categories?post=2997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.redhost.gr\/en\/wp-json\/wp\/v2\/tags?post=2997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}