Google Patents ‘Google Doodles’

Google Patents ‘Google Doodles’

Google has acquired a U.S. patent for its popular cycling logo system, also known as “Google Doodles.” Patent 7,912,915 was granted on Tuesday 22 March 2011, nearly 10 years after its initial submission in 2001 by Sergey Brin.

The patent is entitled “Systems and Methods for Enticing Users to a Web Site”. The abstract states the patent is for the invention of “periodically changing story line and/or special event company logo to entice users to access a web page.” In layman’s terms, this means that Brin has patented the “invention” of changing Google’s logo for special events and holidays. The patent goes on to describe the method Google uses to change its logo:

A non-transitory computer-readable medium that stores instructions executable by one or more processors to perform a method for attracting users to a web page, comprising :

  • instructions for creating a special event logo by modifying a standard company logo for a special event, where the instructions for creating the special event logo
  • includes instructions for modifying the standard company logo with one or more animated images
  • instructions for associating a link or search results with the special event logo, the link identifying a document relating to the special event, the search results relating to the special event
  • instructions for uploading the special event logo to the web page
  • instructions for receiving a user selection of the special event logo and
  • instructions for providing the document relating to the special event or the search results relating to the special event based on the user selection.

That’s right, folks…Google uploads its new logo design to the web server, along with information about the special event.

The history of the Google Doodle can be read here, and here you can find the full list of Google’s Doodles.

There is no doubt that it has become something of an Internet icon and attracts gobs and gobs of press attention virtually every time it appears. But while news of the patent award is still fresh, reaction has been swift and unkind to Google. Some people are going to think it’s not quite so much fun anymore. How about you?

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