Eshop Construction – What does it need after its construction?
You set up your e-shop – well done! But that's just the beginning. In order for it to really work, it needs Continuous maintenance, safety and promotion.
In this article, we will explain to you in simple terms What Are the Costs and Necessary Works After the creation of an e-shop in WordPress/WooCommerce.
Basic Annual Costs
Even the most “autonomous” WooCommerce eshop has some Necessary, recurring costs every year to function properly and remain available to customers.
The main ones are:
- Domain Name: The eshop address on the internet, e.g. to-eshop-mou.gr. from 10€/year, Depending on the outcome.
- Web Hosting: Hosting the website on a server. The cost varies according to the requirements, from 60€ to 250€/year.
- SSL Certificate: For secure connection (https://), it is often provided free of charge by the hosting provider. Professional certificates cost up to 100€/year.
- Premium Plugins or Topics: If paid tools are used (e.g. for pricing, multilingualism, SEO), they usually have an annual cost 50€ – 300€/year.
Website Maintenance (Technical Maintenance)
WordPress and its plugins are constantly updated. If these upgrades are not done correctly, the eshop is at risk of errors or even violations.
What it includes:
- Update WordPress, WooCommerce, plugins and theme
- Security screening
- Speed/performance control
- Download backups
- Troubleshooting
Cost:
- From 30€ to 80€/month according to the needs of the store.
Security
Online stores are the target of attacks. Safety is not a luxury, it is necessary.
What is needed:
- Installation of a Firewall plugin (e.g. AIOS)
- Periodic checks for malware
- SSL certificate (HTTPS)
- Mould protection (login / register / brute-force attacks / etc.)
Cost:
- Free to 100€/year for premium security plugins.
SEO & Content (Search Engine Optimization)
If customers don't find your eshop on Google, you won't have sales. SEO is continuous work, not one-off.
What it includes:
- Create content (blog, FAQs)
- Optimization of titles, meta descriptions, images
- Competition analysis
- Link to Google Search Console, Merchant Center and Analytics
Cost:
- From 150€ one-off for basic optimization
- From 100€/month Continuous SEO Strategy
Digital Marketing (Advertising & Email)
An eshop does not “sell on its own”. You need to attract visitors with targeted actions.
Methods:
- Google Ads / Facebook Ads / Instagram Ads
- Email Marketing Campaigns (e.g. Mailchimp, Moosend)
- Retargeting to guests who didn't buy
- Coupons, discount codes, loyalty systems
Cost:
- From 100€/month + advertising costs (e.g. 100€ Google Ads)
- Email platforms: free of charge – 30€/month
Eshop Management (Daily Works)
If you cannot spend time yourself, you can outsource:
Typical tasks:
- Add/renew products
- Stock management
- Answers to customer queries
- Create banners, offers, seasonal changes
Cost:
- 1€ – 5€/per product
- Support time: by 20€/hour
Conclusion
The eshop is not a “one-off” construction. It is one living system needed:
- Consistency in maintenance
- Protection against risks
- Continuous promotion for sales
If you want your store to work constant and increasing, investment in post-construction services is essential.
In the RedHost undertake technical support and management WooCommerce with absolute reliability.
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