10 Reasons Why Your Website Doesn't Have Enough Traffic
Every online business has a single goal: Increase sales and profit as much as possible. This is achieved in a simple way: increasing the traffic of its website. Look at it and so, if you have a website or an e-shop but you don't have enough user visits, you're not actually selling, you're wasting your time and money in vain. But what could be the reason for this lack of traffic? To be honest, there are several reasons for this. Here are the 10 main ones.
1. SEO with irrelevant keywords
Every website should have certain keywords it needs to target in order to rank decently with Google. If you sell TVs and promote to Google for audio systems, you earn absolutely nothing. In addition, if you try to promote yourself to a generic keyword (such as the word “Televisions”), you will notice that it is almost impossible to enlist in a decent position or even to appear in any position, there is crazy competition. You have to choose something more specific. The keyword research It is a vital part of SEO for this very reason. Identify what users are looking for on Google and target the appropriate keywords.
2. The wrong links
Another very common cause that affects traffic to your website is the "lost" or defective links to it. Have you ever noticed a page returning “Error 404 – Page not found”? In this case, locate where this page is located on your website. You may have deleted it, or you may have changed the URL and not redirected it. This can lead to the loss of visits and will certainly lead to a decrease in traffic.
3. Penalties from Google
The Google Penalties They are quite rare, but cannot be eliminated from the equation. If you have tried to promote your website and have many suspicious links to it, or have dual content or do not generally respect Google's rules, it will punish you. If your website traffic has fallen sharply or if you started recently and can't get visits, this may be a cause.
4. Loading speed
Ask anyone, and they will tell you that pages that are slow to load make them leave them. People use the internet to make it easier for them, if you delay them in any way, you'll probably lose interest in them. Each website should be optimized for maximum loading speed. Here are some very quick ways to do this:
- Use images sparingly
- Limit GIFs and videos
- Keep the text concise and meaningful
Simply put, if your website has a lot to load, it will take time. You need to find the balance between the necessary and the extra content.
5. Slow Server – low quality hosting
Here, too, problems are quite common. Visits to your website can be clearly influenced by the quality of your chosen hosting. Maybe your website loads quickly when it has no traffic, but what happens when a large number of users visit it at the same time? To get quality hosting, make sure that the provider you choose uses servers with SSD drives, with enough computing power and available memory, and that their uptime is guaranteed and at high levels.
6. Navigation issues
The way users can navigate your website can affect its traffic. If the user finds it difficult to find the information he wants quickly and easily, he will definitely leave. Try to make your website as clear as possible, with a simple and clean structure. The user should be able to easily navigate to the last page. This is usually solved by placing a search form in an easy-to-use area. Make sure not to hide it, make the search icon small or neglect to use it completely. Place the search form in a conspicuous place. And don't forget that the content here is also extremely important. If they don't find interesting content on your website, the user will leave.
7. Design non-mobile friendly & tablets
Over 70% The current internet traffic comes from mobile devices and we expect this number to grow even more in the coming years. A website that is not mobile-optimized will have clear shortcomings in attracting visitors. From the very beginning, your website should be designed for mobile phones. As more and more users now use mobile devices to find what they are looking for, your website can be considered outdated very quickly if it is not designed to be accessed by them.
8. Lack of promotion
You can't find a website if you don't know it exists. It is not enough to create a standard website if we do not promote it properly. Online promotion – SEO This is the best way to bring visitors to your website, especially if it's new. It is a very effective way to grow your business. Whether it's local development or growth generated by paid ads, growth is still growth. Look for ways to promote your website.
9. Poor or unattractive content
If your website has nothing to offer the visitor, he will leave and will hardly return to visit it again. Poor, irrelevant and unattractive content for the user, quickly prevents users from visiting and staying on your website. Try to maximise the attractiveness of the content through copywriting techniques – in terms of text, combining text with images and techniques to create interactive content.
10. Incorrect indexing
The indexing of your website is the process in which Google sends crawlers to it to traverse all its individual pages, categorize content, discover incoming and outgoing backlinks as well as internal backlinks and eventually place it in its search engine. If indexing is not done correctly (either due to technical difficulties or due to errors made by you when optimizing the website), your website will not appear on Google and therefore will not have traffic. Make sure your website is properly optimized and integrated into Google.
Conclusions
Hopefully you are not dealing with any of these issues, but at least one of them is true, try to solve it as quickly as possible. The internet offers infinite possibilities for all of us and it is worth taking advantage of. Even if you are happy with the current traffic of your website, do not rest. Try exploring some of these topics and improving your website as best you can. In the end, we hope you'll see further growth, which we all want, don't we?